Tobacco Control Program
Saving lives from the affliction of Tobacco
About the Program
MCF’s Tobacco Control program aspires to change the holistic narrative and experience of tobacco encounters among the Zambian people. So far, legislation and human behaviour have been inadequate to advance the sought measures of change required to celebrate a more sober nation. Second-hand smoking still claims several hundred deaths every year while conventional direct smoking kills over 7,000 people annually (as at 2016). Zambia’s loses emanating from Tobacco exceeds K2.8B every year. The tobacco ills have for so long entrapped tobacco peasant farmers, local traders and consumers altogether.
In today’s scenario we see that many more young people have been initiated into smoking. The trending deception is that new alternative ways of tobacco consumption such as shisha and e-cigarettes are safer than the ordinary ones. This idea has motivated many adolescents and youths to engage in perennial use of these substances. The modern outlook of these items gives a cool picture that heightens the desire for association among the young. In Zambia today, the dangerous number of people who are constantly drowning in excessive tobacco consumption includes children even as young as 8 years old.
Our proactive response to this situation as the Master Chimbala Foundation is by pursuing the following key ventures of prevention, mitigation, intervention and transformation:
Transformational and inspirational counselling
Education & Careers Success
Career guidance, planning, opportunities and pathways
Strategic Personal Life Forecast & Goals
Sustaining change, comprehensive life planning
Create ideas, start-develop-manage businesses
Family, Community & Society
Resuscitation, Reconciliation, Reintegration, Resilience
Create jobs, find jobs, success with jobs
Steps to Advancing Change
Dealing with Tobacco
Legislation. Advocacy. Education. Marketing. Distribution. Consumption.
This program seeks to address matters of tobacco with a comprehensive focus on legislation, farming, processing, packaging, branding, distribution, marketing, advertising, promotions, sales, taxation, CSR, reporting, research, education and behavioural change towards cessation.
Media & Outreaches
The Foundation’s Life Rehabilitation Program delivers sensitization and education content to inform, inspire and challenge people towards personal transformation through diverse rehabilitation adventures. The media and outreach activities are designed and carried-out in packaging that fits diverse platforms. Content is run on TV, Radio, Online, via Text Messages, Emails and Newsletters.
Outreach ventures are carried out locally among groups, families, schools, faith groupings, individuals and the general communities. The media and outreach spaces provide content that inspires and guides cessation steps for individuals seeking to quit consuming of tobacco products.